Effective problem-solving in pharmaceutical marketing requires structured approaches. Different framing techniques can help achieve this, depending on the problem and desired outcomes. This blog explores various framing methods and how to choose the right one.

Prompt-based framing

Prompt-based framing uses specific questions to guide problem-solving. For example, asking, “Where do we need to get better?” helps identify improvement areas.

• When to use: Early stages of problem-solving to generate ideas.
• Advantages: Encourages open-ended thinking and diverse responses.

Chronological framing

Chronological framing organizes actions before, during, and after an event, such as a product launch.

• When to use: For projects with distinct phases.
• Advantages: Provides a clear roadmap and covers all necessary steps.

Content framing

Content framing focuses on the audience’s needs, starting with, “Who is the audience?” and “What do they want to know?”

• When to use: Creating marketing materials or communication strategies.
• Advantages: Makes content relevant and valuable to the audience.

Strategic framing

Strategic framing uses open questions to develop strategy, addressing stakeholders’ key concerns.

• When to use: High-level strategic planning.
• Advantages: Aligns strategy with organizational goals and addresses key issues.

Choosing the right technique

Consider these factors when selecting a framing technique:

• Nature of the problem: Broad problems may benefit from prompt-based framing, while specific, structured issues may need chronological framing.
• Stage of the process: Early stages may use prompt-based framing; later stages might require strategic framing.
• Audience and stakeholders: Content framing is vital when audience needs are a priority.
• Strategic goals: Make sure the chosen technique aligns with strategic goals for effective solutions.

Selecting the right problem-framing technique in pharmaceutical marketing enhances solution effectiveness. By understanding and applying various methods, you can achieve structured, aligned, and successful problem-solving efforts.