Exploring different problem framing techniques: Choosing the right approach for your needs

Effective problem-solving in pharmaceutical marketing requires structured approaches. Different framing techniques can help achieve this, depending on the problem and desired outcomes. This blog explores various framing methods and how to choose the right one. Prompt-based framing Prompt-based framing uses specific questions to guide problem-solving. For example, asking, “Where do we need to get better?” […]

Ideation techniques

Effective collaborative ideation involves using various techniques to guide the idea-generating process. These techniques aim to produce creative and unique ideas that can be filtered and grouped later. Here are some techniques that will improve your ideation sessions and help you get more value from your team’s ideas: Airtime: The time each person gets to […]

Creating a safe and supportive environment

Creating a space where everyone feels safe to share their ideas is important. Often, people stay quiet because they’re afraid of being judged or because of the hierarchy in the room. To combat this, consider practices that emphasize that all ideas are valuable. Use structured turn-taking or anonymous idea submissions to balance participation between talkative […]

From ideas to action: facilitating effective team brainstorming

Collaborative ideation is about getting a group together to come up with ideas through teamwork and interaction. Unlike brainstorming alone, this method benefits from the diverse perspectives and skills of the group, providing a richer pool of ideas. Bringing in people from different backgrounds taps into a wider range of experiences and viewpoints, leading to […]

The power of problem framing: how structured approaches drive strategic success

No matter what industry you’re in, as a leader, making sure your strategic goals match your daily operations should be a top priority. One effective way to do this is through structured problem framing. By clearly defining problems, organizations can focus on finding solutions that drive success. The Importance of Problem Framing Framing a problem […]

Revolutionizing Clinical Operations Leadership through Agile Principles

The Vice President (VP) of Clinical Operations is tasked with not only the oversight of projects, but the cultivation of a high-performing team. Traditional methodologies, characterized by their rigidity and hierarchical decision-making processes, are being outpaced by the demands of modern clinical research environments. Agile principles, known for their emphasis on flexibility, collaboration, and continuous […]

Patient Recruitment and Retention: Clinical Operations Excellence

Clinical Operations is tasked with ensuring not only the integrity of the study but also its alignment with stringent timelines, budgets, and resource allocations. Central to this role is the imperative to develop and implement robust strategies for patient recruitment and retention, a task that requires a nuanced understanding of the trial landscape and an […]

Innovating Clinical Trial Design: Embracing Agile Principles

Integrating innovative trial designs and methodologies is pivotal to enhancing trial outcomes and patient participation. This task marks a significant shift from traditional, rigid trial frameworks to more adaptive and patient-centric approaches. Traditional vs. Agile Methodologies in Trial Design Traditionally, clinical trials followed a one-size-fits-all approach, often limiting in flexibility and responsiveness to patient needs […]

Data-Driven Decision Making in Clinical Operations: A Strategic Shift

Embracing data analytics transforms the management and execution of clinical trials. This data-driven approach moves beyond traditional methods, integrating real-time insights and predictive analytics to inform strategic decisions. From Tradition to Innovation Traditional clinical trial management often relies on past experiences and qualitative judgments. Today, data analytics introduces a systematic approach to evaluate trial performance, […]

Agile in clinical operations: Efficiency in resource management

Traditionally, clinical operations has taken a linear, plan-driven approach, characterized by its rigidity and sequential execution of tasks. However, the dynamic and often unpredictable nature of clinical trials demands a more flexible, responsive strategy. Enter agile methodologies Traditional approach vs. Agile approach Traditional Approach: Historically, clinical trial management has leaned heavily on waterfall methodologies, which […]

Making Clinical Trials Agile: A Fresh Approach

Let’s talk about clinical trials, specifically how we can make them smarter and more responsive. Take a seat, I’m about to tell you how mixing a bit of agility into the mix can really shake things up. The Old Way vs. The Agile Way Traditionally, managing a clinical trial was like planning a trip with […]

Making Clinical Trials Nimble: A Fresh Take

Dive Into the Change Imagine for a moment you are the VP of clinical operations at a top 20 global pharma company. You’re the captain of the ship, navigating through the complex waters of bringing a new drug to the market. It’s a journey, right? Traditionally, it’s like following a map, turn by turn, without […]

Accelerating data capture: How agile ways of working make an impact

Unless you’ve been living under a rock, you’ve heard of agile. And if you’ve sniffed around, you are probably looking for ways to apply agile in clinical operations. In this article, we will investigate how agility is bringing innovation to clinical operations data capture. We will focus on two areas: Building cross functional data management […]

Transform Your Pharma Leadership: Surprising Lessons from Industry Mavericks

Have you ever wondered how to ignite innovation within your team, attract innovative minds, or take your leadership approach to the next level? You wouldn’t be where you are if you didn’t at some level because this curiosity is shared by many key leaders, especially in the pharmaceutical industry, where innovation is the cornerstone of […]

Beyond Buzzwords: Diversity as Pharma’s Strategic Game Changer

Think about the last time you encountered a truly diverse team – the new ideas and rich perspectives they brought to the table were likely something you still remember to this day like the smell of grandmother’s cooking.  Diversity, Equity, and Inclusion (DEI) is a wonderful way to maintain this rich tapestry and encourage innovation […]

Partners in Innovation: How Collaborative Efforts are Reshaping Pharma R&D

R&D in the pharmaceutical sector is notoriously resource-intensive, in other words, it’s expensive! However, there’s a trend on the rise that may disrupt the status quo: collaborative innovation. By teaming up, stakeholders such as research institutions, startups, and industry giants are not just sharing the hefty R&D costs – they are transforming the landscape and elevating […]